Good Luck to all the Students out there!


Good luck to all the students out there who have visited our site over the past few weeks, I can only assume that some business papers this year have either Maslow or Employee Engagement as a topic!

Please feel free to look around our site and use any information you need, however, please do not forget to credit us as a source of your information.

Best of luck and we hope to meet some of you as managers in the future.

Maslow’s Hierarchy of Needs and the Ideas Programme


Maslow’s Hierarchy of Needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation.

Maslow subsequently extended the idea to include his observations of humans’ innate curiosity. His theories parallel many other theories of human developmental psychology, all of which focus on describing the stages of growth in humans.

Maslow's Hierarchy of Needs
Maslow’s Hierarchy of Needs

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Maslow’s Hierarchy of Needs is often portrayed in the shape of a pyramid, with the largest and most fundamental levels of needs at the bottom, and the need for self-actualisation at the top. Continue reading