ideasUK Conference 2011 – Workshop Speaker – Jorn Lövström – SWOT & PEST analysis


Now we have introduced all the Keynote Speakers for the Conference, we are moving on to the Workshop presenters. This week meet Jorn Lövström:

Jorn Lövström - SWOT and PEST analysis workshop presenterCarrying out a SWOT and PEST analysis of your scheme

As a CIPD training professional with almost 20 years’ experience, Jorn began by delivering finance courses. During a departure into the world of ideas schemes, Jorn developed and managed the Ministry of Defence staff suggestion scheme (GEMS) before returning to his current training position, delivering senior management development training. Continue reading

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Carrying out a SWOT analysis for the Suggestion Scheme


SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in managing the Suggestion Scheme.

It involves specifying the objectives of the programme and identifying the internal and external factors that are favourable and unfavourable to achieve that objective.

The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. Continue reading